Tim Brocklehurst, the viral marketing expert told me, if I have an idea for a new viral marketing campaign, or some viral advertising, I should not be ashamed to put it to work using the Internet. The thing is, I’m not the most intelligent businessman in this world, but creating a new viral marketing strategy is easy, fast, fun and free.

He explained that buzz marketing, and forming plans which get people talking and recommending your product to others is more effective than any other type of techniques marketing.

To define viral marketing, most people refer to the Hotmail example. The world’s first web-based email service quickly grew to 8.5 million subscribers in just 15 months. Yet there have been numerous examples of more significant growth since. That, after all, was back in 1996/7. Look at Facebook and Youtube for examples.

A lack of knowledge doesn’t stop anyone from achieving huge growth now. The world of marketing is dependent on initiative and sound ideas and if you can spare the time to brainstorm it until your viral marketing campaign is sound, then it can be tested – at relatively low cost.

I was twelve when I first caught the term viral marketing. My father explained how this term is particular to online marketing. He told me using a viral promotion is one of the most powerful ways to make sales online.

In fact, viral marketing skyrockets the rate of flow for your information. As a member of Myspace or Facebook you are at an immediate advantage if you can use it effectively to build a community and achieve success with your campaign.

Viral Marketing Techniques

There are no perfect viral marketing techniques, even tried and tested ideas might not work well because of the close confines of their situation and the marketplace at the time. Once the innovation becomes effective, it might be called a technique and then anyone can use it for their marketing success.

As an online marketer, I’ve learned that the most important variable in viral marketing is size of your list. The more you have on your list, the more money you will make. And, taking it a stage further, the more money they have, the better off you will be.

Picture this: you have a very valuable product and you tell everyone about it but none of them wants to buy because its too expensive. . This might be a waste of your time. A good viral marketing technique enables you to reach out to the world and find a group of customers who can afford to buy your product. And it does it, without you having to do all the work, for free.

If you have a niche blog so you now need to convince your readers to spread your mission. What you should do is, put some friendly statements like: “If you liked this, tell your friends about it.”

This is the beginnings of viral marketing. The message might sound simple but it can drive thousands of extra visits to your site. Once it is set up,all that’s left for you to do, is concentrate on writing well or getting good contributors. If readers find your contents worth reading, your blog will be everywhere on the web. Then you, as the site owner, will be free to watch your business grow.

There are several plugins you can download to do this automatically for you. Have a look in the WordPress plugin directory for “Tell-a-friend”.

A further technique is in the reach of your brand. Is your blog’s tagline sound rythmic enough to gather momentum on a global scale? Have you convinced them in buying your products?

For this, making attractive brand names is a must. Never give the world a buzz if you cant give them the buzz marketing they expect to hear from you afterwards. Like all marketing consultants will tell you, the whole point of this is that your brand should convey the bigger picture of your product, not just you as the entrepreneur.

Finally, perhaps the best technique for online viral marketing, and spreading the word online, is to use ebooks. These are easily transfered documents which behave like brochures for your products or your membership site. Enable users to rebrand them so that your readers can implant their own affiliate links in them for earning commissions on sales of your product and you will generate a unstoppable cascade of sales in your business.

The best expert on using ebooks for viral marketing campaigns online is Tim Brocklehurst. In his Freedom Class series, he explains with impressive use of video, how to create a business which grows by itself this way.

When planning the use of viral marketing techniques in your business, it is important to consider how much work they will involve. as I write, there are hundreds of tools which will make your life easier and save hours, or even days, on your development time.

The most success I have had with any viral marketing techniques has come from using My Viral Spiral (MVS) as a student of Tim Brocklehurst’s Freedom Class. If you would like more information on this powerful software and how to use it, click the link below.

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